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毕业论文
浅谈旅游景区事件营销操作策略
摘要： 旅游景区事件营销是对传统营销理论的变革与新的突破，是1种先进的市场营销观念，在国外获得了巨大的发展，在实践中取得了好的效果。在我国旅游业中，景区事件营销导入时间不长，发展却很迅速。但是由于导入的时间不是很长，人们在认识和实践上都相对滞后于西方国家，因此正确认识事件营销的内涵，认清在实践中的1些误区尤为重要。本文从我国旅游景区事件营销中基本概念出发，研究现在我国景区事件营销存在的制约因素，并重点探讨旅游景区事件营销的操作策略。
关键词： 旅游景区；事件营销；操作策略
Talking about Operation Strategy of the Event Marketing of Tourist Scenic Spots in China
Abstract: The event marketing in scenic spots is a change and new breakthrough of the traditional marketing theories ,and is an advanced marketing concepts. It have been a tremendous development abroad .People have obtained good result in the practice. In Chinas tourism, the event marketing in scenic spots is not long, but have rapid development. However, as the introduction of time is not very long, peoples knowledge about event marketing in scenic spots has lagged behind the Western nations. So a correct understanding of the content of Event Marketing and a clear understanding of the practice of some errors is particularly important. Based on the basic concept of Tourism Event Marketing in scenic spots , my research is the constraints of event marketing and focus on operation strategy of event marketing in our country’s tourist scenic spot.
Keyword: Tourism scenic spots; Event marketing ; Operation strategy
